Founded in 1999 and part of the Danish fashion mogul DK Company - ICHI has delivered high quality pieces in an accessible price range for almost two decades.

Through creativity and skilled craftsmanship we have proven to leave a mark with our customers, to connect with them and deliver success in an ever-changing market.

ICHI pay tribute to the simplicity, purity, and accessibility. We want our fashion to be easy to grasp and relatable.

The collections are brave and feminine and the handmade print brings a personal and genuine touch throughout the clothing lines. With a strong detail focus mixed with a vibe of freedom and raw femininity, ICHI speaks to every women and encourages her to take lead.

We strive to have every collection created be a reflection of our time and to maintain a design that is comprehensive yet poetic.

Easy to love and easy to wear is the way to describe the look and feel of ICHI.